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Similar Thinking

September 2, 2011

Casart Coverings has similar thinking with Veronica Beard.

Are you juggling fixing breakfast, making lunches for the kids and getting dressed for work?  Want to simplify getting ready in the morning?  That’s what Veronica Beard would like to do.  “We’re delivering a collection that helps you live in the moment and not stress about your clothes”, she says.  This is a fashion line, started by two sister-in-laws, conveniently  with the same first and last name.

Similar thinking with Veronica Miele Beard and Veronica Swanson Beard on casartblog
Veronica Miele Beard and Veronica Swanson Beard

It began with the idea that a tailored blazer with removable dickeys could see you through many occasions and be the centerpiece of your wardrobe.  It’s wearable and body-conscious and appeals to all ages and styles.  The jacket’s popularity gave birth to a small collection of skirts, dresses and blouses intended to blend with what you already own.  Beard says they are “purchases you won’t regret in two years”.  Some are reversible or have sleeves that zip on and off.  Beard says the  ability to mix and match for various occasions in a financial plus.  Between them the two Veronicas have seven children so they know the importance of functionality.  All designs are tested to make sure they work.  They are tested to make certain you can step into a car, move, and run in them.  Beard says, “What we’re delivering isn’t just fashion–it’s reality.”

Sounds familiar.  At Casart Coverings, we have a similar story and similar thinking.  We would like to make it easier for you to use wallcoverings.  We are a company composed of a mother and two daughters.

Original Casart Crew_casartblog
Ashley Spencer, Lorre Lei Jackson, Lindsey Wood

Between us, we have 9 children.  We know what it takes to make a household “tick”.  We have experienced the jammy fingers or chocolate milk on the walls.  What’s the mainstay of our company?  A repositionable, removable, reusable wallcovering that does not require paste or even a professional installer.  You can wipe it clean,  remove it without leaving a residue on your wall, replace the backing sheet and store it away to use another time, another place, another season.  You can place one design on top of another or create your own design.  Now that’s a cost saving idea.  We’ve tested our product to make sure it delivers what we say it does.  We aren’t delivering a fad–it’s the reality of 21st century wallcoverings.

–  Lorre Lei

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Filed Under: Casart Design Ideas, Small Solutions Tagged With: casart coverings, decorating with wallpaper, family, removable wallpaper, repositionable wallcovering, reusable wallpaper

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