Engaging a Buyer
If you are selling your house or even renting a property, you want all prospective buyers to view your property in its best light. You’ll clean your rooms, declutter the space, fix any to-dos that have been on the list forever. You’ll even paint the place white, if you have to, but read here first. What can you do beyond these things? If you engage a buyer, you’ll have an improved outcome of selling a home. Some estimates show that 75 % of buyers come from Open Houses.
Open House Tips
Engaging can go beyond the typical, “Hello and welcome, feel free to look around,” approach during an Open House.
Get your prospective buyers invested in your property. Ask them questions about what they are looking for and what are the ideal features they would like to see?
Furthermore, add a little unexpected fun into the mix “These days hosting an open house is about an experience…” via FitSmallBusiness.com with their 25 Real Estate Open House Tips.
Buyers and renters are looking a lot of listings and this doesn’t even account for all the online ones.
What makes your property stand out — besides its general good features — of course?
Here’s a thought, besides using a memory point — something that will stick in their mind and make your place memorable among all the others, try an activity. From Realtor.com, 6 Creative Ways to Sell Your Home Fast:
To address the sense of touch, provide buyers with a stress-relieving squeeze ball, and they’ll always remember your home.
Turn your home into an art gallery
If your home is vacant or has a lot of blank wall space, you can work with your agent to identify a local art gallery to host an exhibition. Artists receive additional recognition, and you may attract some visitors that wouldn’t normally attend an open house.
The art can also enhance your home while it’s on the market.
Making it Memorable
Some of Casart’s wallcoverings come in simple, black and white, with printed contour lines or outlines, like the ones below, Flower Power, Japan and Chinoiserie (Scenoiserie Collection) and Alice in Wonderland.
Wall Size Creativity
Not only are the outline versions visually “neutral” and different, but they can essentially be used as a giant-size coloring book pages. Have you heard about the new-found rage about adult coloring? It can ease stress and increase creativity.
Just peel-and-stick-install one wallcovering to standout in the entry and to engage the buyer. Have a variety of markers, paint pens and/ or crayons available. Ask open house viewers to participate in coloring in a small section of the wallcovering. It doesn’t take a lot of time, adds colorful interest to the wall design, makes the participants feel as if they were a child again but more importantly, creates an indelible memory in their mind about your property because they have invested their creative contribution to the artwork.
Studies show when someone actively participates in an activity, they are more than just involved, they have an emotional connection.
Once all the showing is done and you have a buyer or renter, you can even present them with the final wallcovering, which can be rolled up, removed and reused elsewhere. This gift gives the visual depiction of the progressive interest that others showed of their now, new home. If the design is not finished, they can even complete it. Although, many art masters have left their paintings unfinished, particularly to show the stages.
The Way It’s Done
A recent presentation at the Wydler Brothers Real Estate firm, a family-run firm where they treat their clients as family, specializing in boutique, high-end and excellence in residential real estate, showed interest in this concept as well as memory points for staging, along with many personal uses for Casart wallcovering. Their homepage video shows the importance of understanding one’s emotional investment and all the memories a house holds, along with sound business advice involved in selling and buying a home.
This mural-participation engagement-concept can also be used for restaurant and retail openings. It’s not just limited to residential but even a child would love to color on their walls, especially when being told as some point not to. If you’re a parent, you’ll enjoy helping with the effort.
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