Slipcovers for Your Walls

a Casart Coverings weblog about design and decorating

Casart butterflies
  • Gallery
  • Shop
  • About
    • Privacy Policy for Casartblog
  • Design Minds
« Previous
Next »

How Does a Real Estate Agent Deal with Wallpaper?

June 22, 2016

The Scenario

You’re a top-selling real estate agent and you’ve just secured a listing that could be very profitable. However, the place has wallpaper. This “sticky” situation makes you wonder,”How does a real estate agent deal with wallpaper?”

Mansion real estate listing on Slipcovers for your walls, casartblog

You don’t want to offend the homeowner by asking them to remove it. You also don’t want to take the costly chance that the task may not be as easy as you thought. Typical wallpaper applied with wallpaper glue is permanent. It’s not meant to come down easily. There will be drywall or plaster damage and wall repair needed, along with prepping and priming and repainting. This scenario depends on the type of wallpaper. If it is outdated or in bad shape, consider removal.  But if it has timeless appeal, even though it might not appeal to all tastes, it is best to leave it alone. See why below. Read some back and forth recommendations on Zillow about this topic. Note that only standard wallpaper is discussed.

Accent Wall in Bordeau Estate on Slipcovers for your walls, casartblog
Exquisite detailing in a Bordeaux Mansion

The Standard Advice

If you remove the wallpaper, chances are you’ll probably paint the walls a neutral color. Here’s the rub. The standard advice is to remove all personal effects when selling a home and make sure the spaces are neutral so that prospective buyers can envision moving in with their own decor.

This makes sense. However, if everyone selling a home stages it with this formula, what makes your property stand out?

The Situation Stats

Buyers pack in as many properties as they can during a short period each week, usually on the weekend.  The average number that homes buyers will view before choosing  can range between 10 – 150 in a 3 month period. This can be a larger number during a shorter time if one is renting, usually due to a deadline.

How do buyers remember what they saw with all the info also on the Internet? It’s hard to keep it all straight.

On average, buyers stay to view the property between 30 minutes to 1 hour. Some studies have shown that 45 minutes is a standard showing for a furnished listing as opposed to 10 minutes when not furnished. Why is this? We conjecture that if the place is too stark, it is actually harder than a furnished space to envision living in it because it seems cold and uninviting.

The Solution

Against conventional wisdom, we suggest that actually adding accent with self-adhesive wallpaper that is removable and reusable can make your listing property memorable. It’s called leaving a lasting memory point with the buyer.

Casart Coverings Teal Raw Silk Chinoiserie_temporary, removable wallpaper mural panels_casartblog
Casart’s upscale, peel-and-stick Chinoiserie Panels in a Teal Raw Silk colorway are easy to apply and can make any entrance distinctive

Reasons Why

Here are two very good reasons why this marketing tactic works:

1. “Long-Term Memory lasts several hours, a day, maybe a week, and in a few instances, a lifetime. Once you achieve long-term memory, your odds of closing the deal are significantly enhanced.” — Target Marketing

2. Memory counts for Marketing. Substitute “property/listing” for “brand, ad, advertising,” etc. in the following quote. When consumers are shown quick or full version visuals of advertising, “key visuals helped consumers recall their own reactions to the ad. In particular, the cue prompted recall of many thoughts and feelings about the executional aspects of the ad, such as personal reactions about how well the brand claims were made. The improvement in memory produced by the presence of advertising retrieval cues led to more favorable evaluations of the advertised brands.” — MSI (Marketing Science Institute)

Some Examples

Wallpaper accent walls from Apartment Therapy below show that you do not need a lot of wallpaper to make a memorable difference. When an inquirer posted about whether or not to remove the wallpaper before selling her home, she received very positive comments to leave it in place.

Casart Coverings shows Apartment Therapy wallpaper accent wall 1_casartblog
Apartment Therapy images credit Lauren Hufnagl

Casart Coverings shows Apartment Therapy wallpaper accent wall 2_casartblog

Casart Coverings shows Apartment Therapy wallpaper accent wall 3_on Slipcovers for your walls, casartblog

Now, picture these rooms with plain white walls. Which do you prefer and which would you remember?

Just like homes for sale or places for rent, there are countless styles and tastes. You’ll never find just one style that appeals to everyone. However, you can always add interest to the interior with color or a mural, even in small doses.

Real estate_VA Georgian House_casartblog
Georgian Home in Virginia real estate
Real Estate_Home in the suburbs_casartblog
Home in the suburbs
Town homes and condos real estate_on Slipcovers for your walls, casartblog
Townhomes and Condos
High Rise Apartments real estate_on Slipcovers for your walls, casartblog
High Rise Apartments
Commercial real estate_casartblog
Commercial and Restaurant real estate
Hospitality Hotel real estate_on Slipcovers for your walls, casartblog
Hospitality or Hotel real estate
Casart Coverings shows A traditional style wallpaper with punch_casartblog
A traditional style wallpaper with punch can give contemporary styling and work in any of these locations.

Use wallpaper on screens, stair risers, bookcase backings, table tops, chair backs, cabinet fronts, among other small solutions that leave lasting impressions. Click here to see more.

Evolution Home_Libby Langdon Groovy Gate Casart Giveaway
Libby Langdon’s Groovy Gate self-adhesive wallpaper transforms a screen and bookcase backings.

 

After Casart customer Custom Artwork_ Casart coverings Stair Riser Installation on Slipcovers for your walls, casartblog
Stairs After Custom Artwork with Casart Stair Riser Installed

And when you finally find the right buyer, here are some helpful links you can share with them to make the buying process easier from TheMortgageReports.com:

Home Buyer’s Guide: Making A Downpayment
Young Families Guide To Buying A Home
Home Buying With A New Job

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

Save

  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to share on Pocket (Opens in new window) Pocket
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email

Related

Filed Under: Bookcase Backings, Business in design, Furniture, General Design, How To Use Casart, Murals, Pattern Style, Small Solutions, Stair Risers, Your photos/casart in use Tagged With: accent wall, agent, Bookcase backing, home buying, Libby Langdon Groovy Gate, Marketing, Memory Point, mural, real estate, Realtor, renting, screen, staging, Trulia, wallpaper

Leave a ReplyCancel reply

See our Mood Boards

Casart Coverings Flower Power removable wallpaper Mood Board

Casart Coverings Best of Houzz 2019 through 2014

Casart Coverings Extra Houzz Badges 2019

Save

Featured on:

  • Absolutely Awesome Things
  • Arlington Magazine
  • Art Is Everywhere
  • Bright, Bold & Beautiful
  • CADA (Capital Area Decorative Artisans)
  • Completely Coastal
  • Corinne Gail Interior Design
  • DC by Design
  • Detroit Design
  • FabFitFun
  • Growers and Nomads
  • HGTV
  • Houzz
  • Houzz
  • la maison charmante
  • Miss Malaprop
  • More Press Mentions
  • My Favorite Things
  • My Maid Blog
  • Redfin
  • Rikki Snyder Photography | Blog
  • Robin Lechner Interior Design
  • The Spruce
  • The Visual Vamp

Categories

  • Accessories (42)
  • Backsplashes (4)
  • Bookcase Backings (25)
  • Business in design (123)
  • Casart Creative (10)
  • Casart Design Ideas (362)
  • Casart Find (84)
  • Casart News (199)
  • Casart Tribute (59)
  • Ceilings (25)
  • Charitable casart (23)
  • conceptual casart Styleboards (31)
  • Design Minds (82)
  • DIY (29)
  • Do it Yourself (45)
  • Dorm Room Decorating (19)
  • Events (155)
  • Furniture (30)
  • General Design (485)
  • Holiday observance (108)
  • How To Use Casart (150)
  • Intern Bio (5)
  • Murals (75)
  • Pattern Style (94)
  • Pillow Covers (38)
  • Pillows (35)
  • Small Solutions (277)
  • Stair Risers (14)
  • Stripes (38)
  • Things to Consider (143)
  • Uncategorized (128)
  • Your photos/casart in use (199)

Archives

Casart Coverings

Casart Coverings, Upscale removable wall coverings

Casart Wallcoverings
Harvard Street
Alexandria, VA 22314

Phone: 888-960-5554
Email: contact@casartcoverings.com

 

SHOP CASART COVERINGS

Please follow & like us :)

Follow by Email
Facebook
Facebook
fb-share-icon
Twitter
Visit Us
Follow Me
Post on X
YouTube
YouTube
Pinterest
Pinterest
fb-share-icon
LinkedIn
LinkedIn
Share
Instagram

Instagram

casartcoverings

Casart Coverings

casartcoverings

View

Jul 15

Open
We ❤️ this look! Is it chaos or simply your unique flair? Discover the relaxed vibe everyone loves. Shouldn't your space reflect you first and then let others enjoy? https://bit.ly/3GIud58 #PersonalStyle #CozyVibes #MessyGirlAethetic #LaidBackLook #casartcovered #interiordesign

casartcoverings

View

Jul 10

Open
Check out the top 8 summer decor trends designers adore! https://bit.ly/4nFme9x #AmazonPrime #SummerDecor #summerstyle #casartcovered #interiordesign #decortrends

casartcoverings

View

Jul 9

Open
Murals can transform spaces. Check out this stunning one by Thomas Agran @agrantho. https://bit.ly/44CXyGa  Though it depicts a peaceful river in Northeast Iowa, it reminds us of nature's force, especially after the recent floods in Texas and New Mexico. May this serene scene offer some solace to those impacted. #murals #publicart #casartcovered

casartcoverings

View

Jul 8

Open
Want to change your space without painting or permanency? Try a tapestry recommended by interior designers: https://bit.ly/40FDbXq. Use the filter to shop all ours here: https://bit.ly/3YSSP0a #casart #tapestrystyle #casartcovered #interiordesign #casartdecor

casartcoverings

View

Jul 3

Open
Happy July Fourth!! Enjoy with friends & family featuring Red White & Blue Stars. Up to 30% off in our Casart @Spoonflower Shop https://bit.ly/4c2SnTb  #casart #CasartFabric #CasartDecor #July4thSale #CasartCoverings #tabletop #homedecor

casartcoverings

View

Jul 1

Open
What a wonderful way to experience the thrill of cooking beneath the stars this July 4th with nature's glow! Exploring biophilic kitchen design via @houseandgardenuk https://bit.ly/4lbUZBY #kitchentrends #casartcovered #biophilicdecor #biophilicstyle #kitchenconservatory #kitchendesign

casartcoverings

View

Jun 26

Open
Excited for July 4th festivities: Decorate with flair using table top decor, curtains and wallpaper @spoonflower ! Explore more at https://www.spoonflower.com/profiles/casart_coverings. #CasartDecor #July4th #casart

casartcoverings

View

Jun 24

Open
New design drop to celebrate the 4th of July! Last chance for 30% off all items including fabric, wallpaper, tabletop and decor @spoonflower. Explore now: https://bit.ly/4nhjBdO #CasartDecor #4thofJuly #casart #casartfabric #4thofJulySale

casartcoverings

View

Jun 20

Open
Join us in celebrating the Summer Solstice tonight with our chic deals! Drop by our shops: https://bit.ly/m/casart #SummerFun #casartdecor #SolsticeCelebration #SunnyDays #LoveTheSun #casart #SummerStyle #SunshineVibes
Load More Follow on Instagram

© 2025 Slipcovers for Your Walls by Casart Coverings, llc • All Rights Reserved
careers     sitemap

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}