We are pleased and honored to have Susan Jamieson of Bridget Beari Designs, based in Richmond, VA, share her design insights in our Design Minds series.
The interior design work of Bridget Beari Designs has been featured in many shelter magazines such as Southern Living and Traditional Home. Susan’s firm has a line of BBD paint and wallcoverings, as well as furnishings online. Her 76 paint colors, as a result of a partnership with Fine Paints of Europe, come in 4 distinct color palettes. She has a unique and personal approach to naming all her signature colors after pets, dogs, cats, horses of clients, friends and employees. Even her company name, Bridget Beari is named after two adored pets.
As one might say, each paint color seems to tell a story and creates a fascination to want to know more. What Susan and anyone who buys her paint does know is that they are “inspired by the ones you love and created for the way you live.” It adds assurance to one’s paint purchase knowing they have been used by Susan in her own work and therein, are tried and true for expecting the look you want.
Please scroll down to read the full interview with Susan about interior design and how she uses an architectural approach to create her client’s vision while creatively adding something unexpected and new.

How and when did you become interested in design?
In college my mother hired an interior designer and architect to remodel our family home. She was concerned that they may bully her into making decision so she asked that I attend the meetings. I fell in love with the process. The designer allowed me intern with her after that. I was hooked!
How do you describe your signature style?
As a designer I create projects based on the architecture of the home and the needs of the client therefore all my projects are different. Different styles and different feelings are created for each project. You may be able to see a common thread but I’m not sure I have a signature look.
Do you have a main goal to achieve in your design and/ or rules that apply to your projects? What is your creative process for your projects?
I always start with the architecture. My goal is to enhance the architecture and if there are no architectural significant features then I will create them. From here it is all about scale, proportion and layering. My main goal is to create a space that fits the architecture and fits the client. It looks like it was meant to be and works functionally for their lifestyle. I love being creative so try to add something unexpected to each project.
What inspires you and is currently on your design mind?
I am inspired by everything – travel, books, nature …. I always keep a sketch book near by to capture little images that may turn into wallpaper or furniture design pieces. I’m currently obsessed with all things Moroccan, color, pattern, tiles, and furniture.
What advice can you share for those starting out in your industry?
Learn to sketch! It helps you communicate your design to clients and contractors. It is a powerful tool.
Here are a couple of examples below of just some of Susan’s client projects.


Sources from her top 5 current inspirations:
1) Furniture: Baker’s Jean Louis Denoit Heliodor Chest

2) Wallpaper: Bridget Beari Papers – Buscemi in Petula

3) Furniture: Dmitri Grand Seine sofa

4) Lighting: Ochre Arctic Pear chandelier

5) Table: Bradley USA Bianca Dining Table

Be sure to check out more visual eye candy and info on Susan Jamieson’s Bridget Beari Designs website.



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