{"id":8996,"date":"2012-08-30T07:00:17","date_gmt":"2012-08-30T11:00:17","guid":{"rendered":"https:\/\/www.casartcoverings.com\/casartblog\/?p=8996"},"modified":"2025-01-23T12:19:50","modified_gmt":"2025-01-23T17:19:50","slug":"who-knew","status":"publish","type":"post","link":"https:\/\/www.casartcoverings.com\/casartblog\/who-knew\/","title":{"rendered":"Who Knew?"},"content":{"rendered":"<p>Who knew how Houzz started? Unpleasant but not unproductive is what Tim McKeough says in September&#8217;s Architectural Digest about <a title=\"houzz-founder-alon-cohen\" href=\"https:\/\/www.houzz.com\/users\/query\/alon-cohen\" target=\"_blank\" rel=\"noopener\">Alon Cohen<\/a> and <a title=\"houzz-adi-tatarko\" href=\"https:\/\/www.houzz.com\/user\/adi-t\">Adi Tatarko&#8217;<\/a>s renovation experience.\u00a0 They couldn&#8217;t find the right people to do the work and had difficulty conveying what they wanted.\u00a0 So they took a negative and turned it into a giant positive by launching<a title=\"Houzz\" href=\"https:\/\/www.houzz.com\/\" target=\"_blank\" rel=\"noopener\"> Houzz <\/a>where professionals post photos of their projects, readers select their favorites and there is lively discussion by both.\u00a0 You can disagree and voice your opinion but mind your manners in the discussion because if you don&#8217;t the other participants will call you out!<\/p>\n<figure id=\"attachment_8999\" aria-describedby=\"caption-attachment-8999\" style=\"width: 448px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8999 size-full\" title=\"cn_image.size.houzz-portrait-h670\" src=\"https:\/\/www.casartcoverings.com\/casartblog\/wp-content\/uploads\/2012\/08\/cn_image.size_.houzz-portrait-h670.jpg\" alt=\"Who knew how Houzz started founders pic on casartblog\" width=\"448\" height=\"299\" srcset=\"https:\/\/www.casartcoverings.com\/casartblog\/wp-content\/uploads\/2012\/08\/cn_image.size_.houzz-portrait-h670.jpg 448w, https:\/\/www.casartcoverings.com\/casartblog\/wp-content\/uploads\/2012\/08\/cn_image.size_.houzz-portrait-h670-300x200.jpg 300w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><figcaption id=\"caption-attachment-8999\" class=\"wp-caption-text\">Houzz founders Adi Tatarko and Alon Cohen Photo:Carla Duharte-Razua<\/figcaption><\/figure>\n<p>We read Houzz religiously and always find more than one bit of useful information or an opportunity to impart the same.\u00a0 Look for Casart&#8217;s blue butterfly in the discussions.\u00a0 We&#8217;ve made friends with many people that, unfortunately we&#8217;ll probably never have a chance to meet in person.\u00a0 It&#8217;s not all serious.\u00a0 Some of the ideabooks are hilarious like <a title=\"molly-brandenburg\" href=\"https:\/\/www.houzz.com\/pro\/molly-brandenburg\/molly-brandenburg\" target=\"_blank\" rel=\"noopener\">Molly Brandenburg&#8217;<\/a>s <a title=\"houzz-7-ways=cates-help-you-decorate\" href=\"https:\/\/www.houzz.com\/ideabooks\/3582218\/_msg=WW91ciBjb21tZW50IGhhcyBiZWVuIGFkZGVkLg\/article\/7-Ways-Cats-Help-You-Decorate\" target=\"_blank\" rel=\"noopener\">7 Ways Cats Help You Decorate <\/a>with cartoons like this and more comments and pictures of cats than I can count!\u00a0 (Tim, since you have a cat, you&#8217;d love this one)<\/p>\n<div><a title=\"houzz-molly-brandenburg-cats-can-help-you-decorate\" href=\"https:\/\/www.houzz.com\/photos\/1297262\/7-Ways-Cats-Help-You-Decorate---\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/st.houzz.com\/simages\/1297262_0_8-1135--.jpg\" alt=\"\" width=\"500\" height=\"450\" border=\"0\" \/><\/a><\/div>\n<div style=\"color: #444;\"><small><a style=\"text-decoration: none; color: #444;\" href=\"https:\/\/www.houzz.com\/photos\/drawings\">Drawings design<\/a> by <a style=\"text-decoration: none; color: #444;\" href=\"https:\/\/www.houzz.com\/professionals\/media-and-blogs\/los-angeles\">Los Angeles Media And Blogs<\/a> <a style=\"text-decoration: none; color: #444;\" href=\"https:\/\/www.houzz.com\/pro\/molly-brandenburg\/molly-brandenburg\">Molly Brandenburg<\/a><\/small><\/div>\n<div style=\"color: #444;\"><\/div>\n<div style=\"color: #444;\"><\/div>\n<div style=\"color: #444;\">What started as a local Bay Area site in 2006 is now viewed\u00a0 nationally and internationally by six million plus each month.\u00a0 You can source more than 500,000 photos from 85,000 plus experts and upload 4 photos per comment in the discussions with each ideabook.\u00a0 The couple even use the site for their own projects and they are still working on their own home.\u00a0 Now, how&#8217;s that for entrepreneurship!<\/div>\n<div><\/div>\n<div style=\"color: #444;\"><em>&#8211; Lorre Lei<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Read the &#8220;skinny&#8221; on how Houzz came to be.<\/p>\n","protected":false},"author":1,"featured_media":8999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"footnotes":""},"categories":[1006,553],"tags":[95,2936,2897,2880,2879,2923,2939,2948],"class_list":{"0":"post-8996","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-in-design-casartblog","8":"category-general-design","9":"tag-casart-coverings","10":"tag-houzz","11":"tag-interior-design","12":"tag-removable-wallpaper","13":"tag-repositionable-wallpaper","14":"tag-reusable-wallpaper","15":"tag-self-adhesive","16":"tag-temporary-wallpaper","17":"entry"},"yoast_head":"<!-- This site is optimized with 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