{"id":4293,"date":"2010-09-10T07:00:54","date_gmt":"2010-09-10T11:00:54","guid":{"rendered":"https:\/\/www.casartcoverings.com\/casartblog\/?p=4293"},"modified":"2025-01-22T15:07:55","modified_gmt":"2025-01-22T20:07:55","slug":"revisiting-some-of-the-great-lady-decorators-part-one","status":"publish","type":"post","link":"https:\/\/www.casartcoverings.com\/casartblog\/revisiting-some-of-the-great-lady-decorators-part-one\/","title":{"rendered":"Revisiting Some of the Great Lady Decorators – Part One"},"content":{"rendered":"

Elsie de Wolfe is a Great Lady Decorator.<\/h2>\n

I’m reading a wonderful book, The Great Lady Decorators, The Women Who Defined Interior Design, 1870-1955, <\/em>by Adam Lewis. <\/em>There are a dozen, but don’t worry, I’m only going to cover a few and not all in one post!<\/p>\n

Elsie de Wolfe was the first professional interior designer in America.\u00a0 Until Elsie came on the scene,\u00a0 well to do women used the services of curtain makers, furniture salesmen, wallpaper specialists, and other craftsmen and\u00a0 did their own decorating.\u00a0 Elsie De Wolfe, who believed in achieving a single, harmonious, overall design statement, felt that the decoration of the home should reflect the woman’s personality, rather than simply the husband’s wealth, saying, “It is the personality of the mistress that the home expresses. Men are forever guests in our homes, no matter how much happiness they may find there.”\u00a0 She did away with the heavy, dark, stuffy style of the Victorian era and introduced a palette of pale colors and a lighter, refreshing style.\u00a0 Having spent summers\u00a0 abroad, she was influenced by the light, gilded interiors of Versailles and the delicate eighteenth-century French furniture.<\/p>\n

She became a designer in her forties after starting a career as an actress, which was frowned upon by members of polite society.\u00a0 She had no other choice.\u00a0 Her father had died when she was 25, leaving her, her mother and 4 siblings almost penniless, and her mother possessed no professional skills.\u00a0 Facing the reality of the situation, she reportedly said, “I loathe poverty.”\u00a0 She did not achieve success in the theater.\u00a0 One of the most famous anecdotes recalls two women leaving the theater when one asked the other, “What did you think of de Wolfe?”\u00a0 The other replied, “I liked her dress in the second act better than what she wore in the first act.”\u00a0 It must have pained her to see her understudy, Ethel Barrymore, go on to an distinguished career.\u00a0 This may have influenced\u00a0 de Wolfe’s\u00a0 decision to retire from the stage and launch herself as a professional interior designer around the turn of the century. \u00a0 She had cards printed with her logo, a wolf holding a flower in its paw, and opened an office in New York City.<\/p>\n

Luck, timing and the support of influential people helped contribute to her success as a designer.\u00a0 She had the good fortune, at 18, to attend school in Scotland, live with relatives, and be presented at court in London.\u00a0 She knew she wasn’t a beauty: her forehead was too long and she had beady eyes.\u00a0 But, dressed in her presentation gown with its flowing train, she realized that a woman need not be pretty.\u00a0\u00a0 Wearing a flattering gown suitable for her figure and the occasion, a woman could reflect an aura of beauty.\u00a0 The confidence she gained at that moment changed her future life and I suspect it was about that event she said this: “I was not ugly. I might never be anything for men to lose their heads about, but I need never again be ugly. This knowledge was like a song within me. Suddenly it all came together. If you were healthy, fit, and well-dressed, you could be attractive.”<\/p>\n

\"Elsie<\/a>
Elsie de Wolfe dressed for her debut<\/figcaption><\/figure>\n

In the 1880’s Elsie met Elizabeth Marbury from one of the wealthiest, most socially prominent New York families.\u00a0 They summered together for five years and moved into a house together in New York and remained life-long friends and companions.\u00a0 At the turn of the century it was not acceptable for women to stay alone in a hotel, which became a serious problem as women began to move about more freely in society.\u00a0 Enter the concept of the Colony Club-a club for women similar to the men’s clubs in London.\u00a0 Architect Stanford White was commissioned to design the club but made it clear that he would not be responsible for the interior decorations.\u00a0 Marbury, one of the founding club members, secured the commission for Elsie.\u00a0 The architect was asked for his opinion and his response was, “Give the job to Elsie and leave her alone.\u00a0 She knows more than any of us.”\u00a0 To research the designs for her first large commission, she sailed to England and brought back flowered chintz (then considered an inexpensive, countrified fabric) and simple furniture.\u00a0 Bedrooms were thought to be all about sleeping.\u00a0 Elsie made them all about rest and comfortable living.\u00a0 There was a dressing table next to a window to afford natural light when applying makeup.\u00a0 There was a comfortable reading chair and lamp, and a bedside table with a lamp and room for a book and writing pad.\u00a0 De Wolfe’s bedroom furnishings set a standard for gracious living that is upheld even today.\u00a0 Her success with the Colony Cub assured future demand for her services and her business flourished.\u00a0 She gave lectures.\u00a0 She wrote a book, The House in Good Taste,<\/a> <\/em> she was commissioned to decorate rooms in the Henry Clay Frick Fifth Avenue mansion, and she became a wealthy woman, making over a million dollars!\u00a0 Her maxim became “simplicity, suitability, and proportion.”<\/p>\n

\"\"<\/a>
Trellis Room at the Colony Club<\/figcaption><\/figure>\n
\"Interior<\/a>
Elsie de Wolfe design for Mrs. Henry Clay Frick<\/figcaption><\/figure>\n

The reports about the poison gases and trench warfare during the war in France in 1914 was devastating for de Wolfe and she sailed for France in 1916 to volunteer in a hospital for burn victims.\u00a0 She performed the most menial of tasks to help care for the wounded.\u00a0 Following the war, she was fascinated with the cafe society of Paris, Vienna and the French Riviera and she joined a more frivolous circle of friends which included Elsa Maxwell, Cole Porter, Elsa Schiaparelli, and the Duke and Duchess of Windsor.\u00a0 She became the Duchess’ decorator and advised her on everything from what to wear to how to entertain.<\/p>\n

Elsie de Wolfe and her style were changing.\u00a0 She began using bright, contemporary colors instead of her signature beige, mauve and gray [which we also like at Casart wallcovering<\/a>].\u00a0 She introduced leopard and zebra print chintz and even replaced blanket covers on beds with fur throws.\u00a0 She continued to surprise contemporaries with her innovations.\u00a0 She was probably the first woman to dye her hair blue, to perform handstands to impress her friends, and to cover eighteenth-century footstools in leopard-skin chintzes.<\/p>\n

In 1926, stating she was 60 (but perhaps older), de Wolfe shocked everyone and deeply hurt Marbury by marrying Sir Charles Mendl.\u00a0 Some speculated she desired the title of Lady Mendl.\u00a0 Others suggested a more plausible reason.\u00a0 Diplomats and their families do not pay taxes when residing in a foreign country and Sir Charles was a minor diplomat.\u00a0 By marrying him, she no longer had to pay French taxes on her properties there.\u00a0 She and her husband kept separate apartments and had what would be considered an “open” marriage today.\u00a0 In 1935, before the outbreak of World War II, Parisian couturiers named Elsie de Wolfe, Lady Mendl, the Best Dressed Woman in the World.\u00a0 What a coup for a woman who was dressed in gray woolens and black stockings as a child!<\/p>\n

In 1937, due to mismanagement by her brother, Elsie was forced to close her business and declare bankruptcy.\u00a0 The Mendls fled Europe during the war and settled in California and New York.\u00a0 But before leaving, Elsie threw a Circus Ball.\u00a0 Acrobats, clowns, jugglers and the like provided entertainment, but the star was Lady Mendl, who arrived riding an elephant.<\/p>\n

Following the war, when Elsie returned to France, she was too old to work and sold her name at a profit, licensing her name to commercial enterprises.\u00a0 She died four years later.\u00a0 The obituaries reported that she was 85, but she was actually closer to 90 or 95.\u00a0 Diana Vreeland, in the preface to Jane Smith’s biography of de Wolfe wrote, “I adored Elsie de Wolfe.\u00a0 She was a marvelous woman with tremendous taste and a great sense of humor.\u00a0 She was a part of international society, but she never stopped being completely American-a working woman- and she was the most fantastic businesswoman there ever was.\u00a0 She was greedy, the way people in love are greedy, for more.\u00a0 She loved life and people, and fun and novelty, and she was never anything but her own self.”<\/p>\n

Sir Charles died three years later and his ashes were taken to Pere Lachaise, the famous Paris cemetery, to be placed with Elsie’s, but Elsie’s ashes were gone.\u00a0 The rent on her crypt had not been paid in several years and it was never known where her ashes had been dumped when they were removed.<\/p>\n

–\u00a0 Lorre Lei<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Elsie de Wolfe is a Great Lady Decorator. I’m reading a wonderful book, The Great Lady Decorators, The Women Who Defined Interior Design, 1870-1955, by Adam Lewis. There are a dozen, but don’t worry, I’m only going to cover a few and not all in one post! Elsie de Wolfe was the first professional interior […]<\/p>\n","protected":false},"author":1,"featured_media":4296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"footnotes":""},"categories":[184,553],"tags":[6430,7660,6433,2897,6432,6431],"class_list":{"0":"post-4293","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-casart-tribute","8":"category-general-design","9":"tag-elsie-de-wolf","10":"tag-famous-female-decorators","11":"tag-female-interior-designers","12":"tag-interior-design","13":"tag-lady-interior-designers","14":"tag-women-interior-designers","15":"entry"},"yoast_head":"\nElsie de Wolfe - Great Lady 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