{"id":3850,"date":"2010-07-19T07:18:58","date_gmt":"2010-07-19T11:18:58","guid":{"rendered":"https:\/\/www.casartcoverings.com\/casartblog\/?p=3850"},"modified":"2022-07-26T22:50:11","modified_gmt":"2022-07-27T02:50:11","slug":"old-spice-brings-new-spice-with-cajun-flavoring","status":"publish","type":"post","link":"https:\/\/www.casartcoverings.com\/casartblog\/old-spice-brings-new-spice-with-cajun-flavoring\/","title":{"rendered":"Old Spice Brings New Spice (with Cajun Flavoring)"},"content":{"rendered":"

This Old Spice brings New Spice is a misleading title, but this blog post started out with inspiration from the recent and popular Old Spice commercials. These creative Old Spice ads, similar to the Target ads have helped to change advertising. Honestly, and stands to reason as they are both creations of the advertising juggernaut Wieder + Kennedy firm. Like many other “ladies,” I love the Old Spice ads. I like a lot of things that are creative, out-of-the-box and innovative. These however have helped to bridge the gap between traditional TV commercial media and social media. Just when Isaiah Mustafa<\/a>, the actor who portrays the “Old Spice Guy,” has become noticed and his YouTube videos have gone viral, he’s “hanging up the towel,”so to speak. He’s received many other offers for bigger and better things, not surprisingly. What is innovative about these commercials, however, is not only their approach and his delivery, which is so spot on, but that they cross-connect with all streams of social media. The Old Spice Guy has\u00a0 answered about 185 twitter requests via YouTube videos while posed in the shower with only a towel, of course. He even delivered a marriage proposal for someone, and she accepted. This kind of cross-connection campaigning is completely different and I think has set a new bar, bringing new spice to traditional TV ads. Adieu, Old Spice Guy, we’ll have to enjoy these for now — until we see you again on our local cinema screen, or better yet Netflix, why leave home?<\/p>\n