{"id":10471,"date":"2013-04-08T07:46:25","date_gmt":"2013-04-08T11:46:25","guid":{"rendered":"https:\/\/www.casartcoverings.com\/casartblog\/?p=10471"},"modified":"2025-01-23T12:26:23","modified_gmt":"2025-01-23T17:26:23","slug":"clues-to-a-creative-collaborative-effort-clue-3","status":"publish","type":"post","link":"https:\/\/www.casartcoverings.com\/casartblog\/clues-to-a-creative-collaborative-effort-clue-3\/","title":{"rendered":"Clues to a Creative Collaborative Effort \u2013 Clue 3"},"content":{"rendered":"

Want to get the most out of your project? How about documenting it? Who ya gonna call? The videographer! We called upon Dennis O’Clair<\/a> of Media 276 (his new site, coming soon if not already live).<\/p>\n

I didn’t know Dennis beforehand but he came highly recommended and with his wealth of experience, we couldn’t go wrong. He was a former film and photography instructor at the Hallmark Institute of Photography and he also conducts workshops. He currently has an extensive client list and his plate is full of projects. I was wondering how and if he could fit us in to his schedule. Luckily he did.<\/p>\n

\"Dennis
Dennis O’Clair<\/figcaption><\/figure>\n

We consulted by phone and many times by email to discuss the concept for the project, the script, the props and the details<\/a>. Coordinating this all from a far was a little challenging as stated previously<\/a>, but we managed to make it happen because of the experts on hand.<\/p>\n

\"behind
Dennis discusses the project<\/figcaption><\/figure>\n

Fortunately, Dennis is accustomed to being able to control lighting situations with rainy and watery weather conditions that make it difficult to achieve natural lighting.<\/p>\n

\"Dennis
Getting morning light on a rainy day isn’t easy, but this is gorgeous!<\/figcaption><\/figure>\n

He’s had a lot of practice with water with his exceptional underwater photography too (from his d\/o photography site – “eau and light” just like his O’Clair name). Fortunately, our project did not take place in a pool. It only felt like one outside and not this bright and cheerful.<\/p>\n

\"Underwater
Underwater photo by Dennis O’Clair<\/figcaption><\/figure>\n

When I asked Dennis to describe his creative process, he had this to say, “I always start with the concept and move forward from there making all creative decisions based on whether or not they help to enhance or illustrate the concept and do these things, the lighting, storyboarding, editing, action, camera angle, etc, help to tell the story.”<\/em><\/p>\n

\"Dennis
Dennis at work<\/figcaption><\/figure>\n

We had a concept and he even added some of his own personal items to complete our storyboard. They included a hand-constructed mobile he made for his own children.<\/p>\n

\"Baby
Dennis’ hand-made mobile<\/figcaption><\/figure>\n

He describes his creative process in more detail with the following:<\/p>\n

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For this project, like most, I like to have a clear understanding of what the client is trying to accomplish with the Video. \u00a0Who is the target audience, what’s the message, what outcome are you hoping for, etc. \u00a0Then we develop a simple concept and build from there. \u00a0There are usually many considerations and\/or constraints. \u00a0Budget, deadline, the location, available props and many other factors all need to be considered. \u00a0For this project, the decision to combine the still and video shoots into one production was the key to its success. \u00a0We all worked as a team and each of us had strengths. \u00a0My contribution, I believe, was in the production planning, scripting and lighting. \u00a0By planning which shot to shoot when, we were able to take advantage of the lighting conditions outside the window and we were able to move efficiently from shot to shot. \u00a0We decided to use continuous lighting for both stills and video. \u00a0So we utilized all of my video lighting gear and created a unique “feel” for each situation. \u00a0All of the shots were very elegant, well styled and sophisticated. \u00a0The lighting created a mood and was the element that added that extra something that made the visuals really stand out.<\/em><\/p>\n<\/div>\n

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If this video below is any indication of Dennis’ work, I can only hope ours turns out as well. I’m excited to see the results. I love the sense of play and tongue and “cheek” humor here. What fun it looks like it was to create.<\/p>\n